For over 5 billion internet users, search engines like Google, Bing, and DuckDuckGo are a starting destination to quickly find the information they need. While Google is dominant in nearly every country, there’s more to discover in the search market from local tech giants like Naver in South Korea to alternative search engines focused on sustainability like Ecosia.
We’ve collected the latest stats on search engine market share, including a breakdown by device type, and country. Let’s dive right in.
Key Findings
Google has a market share of 92+% across all platforms. Second on the list in Bing at ~2.8%.
Google is not the most used search engine in only 2 countries – China and Russia.
Google accounts for 96% of global mobile search traffic, 91.94% of tablet search traffic, 86.35% of desktop search traffic and 64.21% of console search traffic.
In the US, DuckDuckGo is the third most popular search engine on mobile devices.
Global Market Share of Leading Search Engines ⚙️
Undoubtedly, Google dominates the worldwide search engine market across the mobile, desktop, and tablet segments with a current market share of 92.96% [1].
The other 4 leading search engines (Bing, Yahoo, Yandex, DuckDuckGo) make up a combined market share of 4.34%, with only Bing and Yahoo above 1% each.
Between Q1 2017 and Q2 2023, DuckDuckGo (a search engine that doesn’t track users to offer personalized ads) grew its market share from 0.15% to 0.53%.
Search Engine Market Share By Device 📱
Desktop
As with every device type, Google leads the global desktop search engine market with a share of 87.52%, followed by Bing – 6.77% and Yahoo – 2.06% as of Q2 2023 [2].
Mobile
In Q2 2023, Google accounted for 96% of the mobile search engine market worldwide [3].
Second on the list is Yandex at 1.03% of the mobile search engine market share.
Yahoo is the 3rd most popular search engine worldwide on mobile devices, claiming a market share of 0.6%.
Tablet
The latest worldwide tablet search engine market share statistics show that Google is a top choice for online search among tablet users globally with a market share of 91.94% in Q2 2023 [4].
Bing and Yandex claimed 2nd and 3rd spot in the ranking, with a share of 4.52% and 1.14%, respectively.
Console
Console search engine market share statistics show fluctuations of individual players’ share in the market over time, but Google claimed the largest piece of the market (64.21% in Q2 2023), followed by Bing accounting for 33.82% of worldwide online searches on console devices [5].
Search Engine Market Share in the United States 🗽
Google is the category leader of online search in the United States with a market share of 88.95% (vs. Google’s worldwide market share of 92.96%) in Q2 2023. Bing followed at 6.42%, and Yahoo at 2.28% [6].
US Search Engine Market Share by Device 🦅
Desktop
In June 2023, Google led the US desktop search engine market with a share of 82.1%. Bing came 2nd in the ranking with a 12.55% desktop search market share in the US. This is followed by Yahoo with 2.91% and DuckDuckGo at 1.59% [7].
Despite Google holding a major share of the desktop market, its dominance (by %) in the desktop category is lowest compared to other device types.
Mobile
In June 2023, Google’s mobile search engine market share in the United States amounted to 95.76%. Meanwhile, Yahoo and DuckDuckGo took the remaining spots with a 1.13% and 1.14% market share, respectively [8].
Notably, DuckDuckGo overtook Bing (2nd used search engine among desktop users) in the mobile category, 1.11% vs. 0.82%.
Tablet
In the tablet search engine category, Google remained in its dominant position with a US market share of 86.86%. Its leading competitor – Bing claimed 9.55% of the category, followed by DuckDuckGo at 1.5% [9].
Search Engine Market Share by Country 🏞️
In May 2023, Google was the most used search engine in 233 countries/areas out of 235 countries/areas included in the analysis (except China and Russia). Furthermore, only in 24 countries/areas Google’s market share was below 90% [10].
Let’s take a closer look at the most used search engines in 20 countries with the largest number of internet users [11].
Two most popular search engines by market share percentage as of May 2023
Country#1 search engine market share#2 search engine market shareChinaBaidu (55.6%) Bing (18.89%) IndiaGoogle (98.36%) Bing (1.07%) United StatesGoogle (89.1%) Bing (6.36%) IndonesiaGoogle (96.23%) Yandex (1.18%) BrazilGoogle (96.197%) Bing (2.58%) NigeriaGoogle (98.71%) Bing (1.03%)PakistanGoogle (97.15%) Bing (1.95%) RussiaYandex (59.34%) Google (39.15%) Bangladesh Google (98.48%)Bing (1.06%)JapanGoogle (76.94%) Yahoo (13.91%) MexicoGoogle (94.59%) Bing (3.73%) IranGoogle (99.42%) Bing (0.46%) GermanyGoogle (90.54%)Bing (5.04%) PhilippinesGoogle (95.56%) Bing (2.42%)TurkeyGoogle (70.38%)Yandex (23.16%)VietnamGoogle (97.35%) Cốc Cốc (2.18%) United KingdomGoogle (93.75%)Bing (3.77%) FranceGoogle (91.53%)Bing (4.16%) EgyptGoogle (97.81%) Bing (1.08%) South KoreaGoogle (61.02%)Naver (33.73%)
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